Like most small business owners, you don’t have time to worry about website maintenance. You’re busy running your business and worrying about the day-to-day tasks that keep it afloat. You may be asking why website maintenance is important for my website?! You have other things you need to focus on to keep your business growing – but you may not realize that neglecting your website can have serious consequences. In this blog post, we’ll explain why website maintenance is important and give tips on how to stay on top of it.
Maintain Your First Impression with Customers
Your website is often the first point of contact between you and your customers. It can give them a negative impression of your business if it’s outdated or poorly maintained. Worse, it can make them question whether you’re still in business. On the other hand, a well-maintained website will instill confidence in your customers and show them that you’re a professional, reliable company.
Stay on top of SEO Updates.
Aside from making a good impression, keeping your website up-to-date is also important for SEO purposes. Search engines are constantly changing their algorithms; if your site isn’t updated to reflect those changes, it could hurt your ranking. In addition, new content is one of the things that search engines look for when determining your ranking. So if you’re not regularly adding new content to your site, it could negatively affect your SEO.
Avoid Hackers and Unwelcomed Backend Users
Another reason to keep your website up-to-date is to ensure it’s secure. Hackers are always looking for vulnerabilities in websites, and if you’re running an outdated version of WordPress or another CMS, you could be an easy target. This, too, goes for any plugins or themes that are left not updated. These all can leave a potential breach within your website security. You may think, “why would someone attack my website I’m a small business”, according to Forbes a report done by Barracuda shows that small businesses are three times more likely to be targets by cybercriminals than larger companies. The goal is that by keeping your site up-to-date, you can help protect yourself from these threats, and potential attacks on your website.
Keep Your Site Updated with Your Business Updates
Finally, why website maintenance is important is because it allows you to make changes and improve your site over time. As your business grows and changes, your website should change with it. Otherwise, it risks becoming outdated and irrelevant, and you want to keep it current for visitors that are doing their research before making a connection point with your business
So there you have it! These are just a few reasons why website maintenance is so important. Neglecting your site can have some serious consequences, but by staying on top of it, you can avoid those problems and keep your site looking its best.
If you’re feeling you already have enough on your plate – you can’t take on one more thing, we offer website maintenance packages to ensure your website is taken care up and kept up to date as you need it. For more information, check out our Website Maintenance Packages.