We’re not going to sugarcoat it: The bounce rate on your website is far too high, and it’s time to do something about it. But what?
Luckily for you, we’ve put together a list of 4 reasons why your visitors are leaving your site so quickly — and what you can do to fix them! Keep reading for the 4 reasons, as well as tips on how to be more successful.
1) You have an unclear path for visitors when they first arrive on your website.
Visitors to your website can bounce for many reasons, but one of the biggest causes of site abandonment is that they may not know what is expected of them. You can’t expect a visitor to be able to figure out how your site works just by looking at it. Visitors need some direction when they first arrive on your website, and if you don’t provide it, you lose them.
A clear path for your visitors is one of the most important things you can do to increase your bounce rate because it will help you get in front of more potential prospects. By making it easier for them to find their way around your site, you will be able to get straight to the point, and they won’t have any reason to leave.
2) You have an online form that doesn’t work.
If you want people to fill out your online form, it needs to be clear, concise, and easy to fill out. Even if your site is the best in the world, you won’t get any contact from your visitors if they can’t easily find and fill out your form. This is a huge reason why people use so many online forms and webforms.
3) You have too much information on your website and no immediate way to find what they’re looking for.
People searching an online form of some sort want to focus only on the information they need — not a whole list of other things you would also like them to know about. You should be asking yourself if every piece of information on your website is essential, and if it isn’t, then get rid of it. Visitors don’t want to go through hundreds of words to find what they are looking for. If you cut down the clutter on your site, you will make it easier to find the information they need and want to see most.
4) You have a website that looks like all the others out there.
We all want to connect and relate with our friends, but if you don’t do something different, your visitors will leave as soon as they open your site. If you look just like everyone else, then you don’t have much of a chance at making people stay, and that’s why your bounce rate is so high. Staying new and different is what offers the best success stories — not the achievements of other websites.
Make an effort to stand out! Having a unique and fresh look will help you make a lasting impression on your visitors.
Here are 4 tips on how to increase your bounce rate:
1) Make your site easy to browse.
2) Use a clear, concise, and engaging headline for every page of your website.
3) Keep your pages short, sweet, and to the point.
4) Make your site easy for your visitors to navigate.
Now that you understand the bounce rate and know how to lower it take some time to reflect on your own website. Do you have trouble getting your visitors to stay on your site? If so, then we would love to help you!