Logo Vs Brand
Are they not the same thing?!
All business’s and products have a logo. This is the main item that is recognizable by all, and people know what something is by that logo.
For example we all know what the 5 rings with blue, black, red, yellow, and green represent…the Olympics.The circle logo with red on top, white in the center, and blue on the bottom is pepsi. These are all logos to a brand, but what is the difference between a logo and a brand…aren’t they the same?
The question may seem silly, and to the point but there is a wide variety of people who interchange, or even group these two things together. Ultimately one complements the other one, and accentuates the product itself. First let’s start with definitions; break out the dictionary.
A logo by definition is: “is a graphic mark, emblem, or symbol used to aid and promote public recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a logotype or wordmark.” With the development of a logo, logos help with recognition, differentiation, and recall. Logos can be a way to express your brand, but are not the sole way to illustrate your brand. Think of a logo as your signature on a document, short and sweet and to the point to make your mark.
When developing a logo you, or your designer should be able to make it simple, to the point, and think of the long run with printing materials, publications, etc. You don’t want a logo with tons of colors, and shades. Using primary colors, and more blocky in design are much easier to use across many avenues of marketing.
So what is a brand? A brand is best defined by Marty Neumeier’s book, The Brand Gap: “A brand is a person’s gut feeling about a product, service, or organization.” Sounds simple…and easy. It’s what do you want your business to make your customers feel, and connect upon. This is a much larger aspect of marketing then you can’t put on a business card, or on a letterhead. Brands are more about the gut feeling you express to your customers.
The best example would be Nike. Nike has a very iconic logo, the check mark shwoosh thing, that is brand recognizable instantly. When you see that logo what mentally do you see, or feel? You see someone playing basketball in Nike shoes, and probably basketball shorts with that logo. You think athletic men, and women running, or being active. Or you might be like me, and like hot…sweaty…sticky feeling. The branding makes you feel a more emotional connection to the product/business.
Now knowing what is what…which came first? The logo or the brand? Really there is no right answer, more you have to break it down in much smaller sections. First you have your products; which generally are all the same type of thing – athletic gear, spa, digital marketing, etc. Your products set your tone, and your brand. First and foremost having a color scheme for your business should ultimately be the starting point if your starting from scratch. Have no idea how to pick an appropriate color scheme, or color personality?
Check out one of our previous blogs: Color Personality & Your Business.
There are many more smaller tasks to developing your brand and your logo, however we will save that for our next blog! Be sure to follow up, and subscribe to our email list to be notified of any updates!
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