“A brand’s strength is built upon its determination to promote its own distinctive values and mission.”

– Jean-Noel Kapferer

Is branding about your logo? Perhaps it’s what color palette you liked or about the different types of marketing materials you have? Is it how your business delivers its message on social platforms?

And actually, it’s ALL of it and then some.

Branding is the way a person understands your business, and how you do business from a consumer perspective.

Ensuring your branding is represented the same, and speaks to your consumer in the same tone on all platforms will help you maintain how you communicate with potential customers.

 

What Goes Into a Brand

Purpose

What is the purpose of your business? Why are people buying from you, and not your competitor? What problems do you solve for your customers?

Purpose

What is the purpose of your business? Why are people buying from you, and not your competitor? What problems do you solve for your customers?